Video resumes; A New Competitive Advantage over Your Counterpart While Applying for a Job Opportunity. What gives you a competitive advantage over your counterpart while applying for a job opportunity?
Applying for a job is one thing while getting interviewed and probably securing the job is another thing.
In this article, I’ll try my possible best to examine what gives a job seeker a competitive advantage over another, using a practical example to demonstrate what employers are expecting from their potential workers.
An employer gets hundred of resumes every single day with the global financial crisis we are currently in. Companies out there are hiring fewer people which leave millions of other people falling to unemployment. This means that they are fewer jobs in the market place and they are more people competing for those jobs. The good old resume doesn’t play the trick anymore, you need to stand out when applying for a job opportunity, but how do you stand out; when the market place is so competitive and companies are willing to hire the best of the best.
I’m going to give you few crucial ideas from an employer’s perspective that is different from what you’ll get from most job experts. What employers are looking for? What skills guarantee you an opportunity? Should you send in just a resume? How do you do follow-ups as regards to your application? So let’s get started.
1. Don’t just send in a resume: Because in a resume, an employer cannot tell the difference, all the resume looks the same, they all have the bullet points, the experience, credential or maybe hobbies, a couple of reference letters and all that. Instead of just sending in a resume, you send in what I call the video resume.
So on top of your resume you send in a video, telling the employer why they should give you their interview. You are not trying to tell them on the video on why they should hire you, no! Your first objective is to get that interview, in that interview you impress them enough so they could hire you, that’s the second step but the first step is how do you even get their appointment?
So think of your employer having a hundred and thousands of resume in front of them, they all look the same, with your resume having a video link, the employer clicks on the video link and have to see you and can hear you and can as well sense your emotion and out of everybody else the employer remembers just you because he could see you, see how you conduct yourself, see how professional you sound. His considerations could be “do I really want to go through hundreds and hundreds of people or call you in first, as you’re the first real person to him”.
Now you might be wondering but then I am not comfortable in front of the camera, what should I do?
Here are a few video tips that might help
- Focus on your sound quality: When it comes to making a video resume, one of the most important things that you have to focus on is the sound quality because when you sound good, you sound professional, you could easily use you iPhone to make a selfie video, what I would recommend is getting a phone mics, you can get it from Amazon attached to your phone for recording.
You may need to find a quite environment to making the video so as to minimize background noise. You want them to here you. Make sure you get a good mic invest a few dollars.
- Make sure you are in a quite environment: Not a whole lot of noise, not a lot of people walking in the background. If you are making this video from your home, that’s perfectly fine, make sure your background is tidied because employers’ looks for that. If an employer sees messy things in the background it tells them who you are. If you are smart by the way, here’s some good tips; put some books in the background, so that the employer knows that you are a learner, you like to read, that’s a good sign, put a few things that show a little of your personality.
- Focus on Lighting: you don’t want a background that’s got too much sunlight, this way you look underexposed, you look all dark, and you want to make sure that the sunlight is facing your directions
Your resume video should not be more than 5-10, why? You don’t want to give them too much, that they don’t want to interview you. You won’t give them enough so that they are curious, interested in considering you as a good fit for their company. This gives you an edge in terms of interview opportunity, and now instead of competing with those hundreds of people you get the first interview and that’s the goal.
What to say in the video?
A tip just to get you started; make sure you rehearse until you get comfortable with the video.
7 Components of a Video Resume
1. Tell them where you first saw their Ads: maybe you saw the Ad from one of those job sites, maybe from a referral, a poster or linkedin it doesn’t matter, acknowledge where you saw the job advertisement, so that they know where you saw their ads and the position they are looking for as an employer. So that it doesn’t feel like a spam message, you do not want to make a video resume and send to a whole lot of people, no! You’re talking that director of HR, you’re talking to that human resource manager, and you’re talking to that CEO one on one, mention their company name in the first few seconds of the video where you saw the ads.
2. Acknowledge that they have a lot of resumes: You could say something like this “Hey Mr. HR person, I know you are probably getting a lot of resumes and you are not quite sure who to hire and which one is the ideal member for your company to join your organization”. You acknowledged that upfront, because that is what they are going through; looking at bunch of resumes, even though they might not say out loud but that is what they are thinking.
3. Summarize who they are looking for: That conversation can go like this; “your company is looking for xyz person with xyz qualifications who possess xyz skills and so on” This gives the employer the comfort; not only that you know about the company but know what the company is looking to hire. So in the first 30seconds you are already giving them a reason to like you.
4. Bring Up Any Objections They Might Have: For example, let say you looking for a selling position and that is the position that you want but you have a little bit of experience, don’t hide it bring out the objection, so you can handle it. You could say; I know that who you are looking for is “state what qualities” and “experience you’re probably lacking” and I am missing a couple of things, but “then you explain why you are the perfect person”.
Yes you lack a little bit of experience, but dedicated to learning, that you are willing to learn, you are willing to go the extra miles, you’ll make it up with hard work, whatever it might be and then share a little story on how you did that in the past. Or maybe you are little bit young, you look a little bit young, you could say something like this; “I know what you are thinking, and I know you are not looking to hire a person as young as myself” and then you talk about the “but”.
Talk about the objections because that is what is in the mind of your potential employer; give them a reason to see reasons with you. They’d love you for your honesty.
5. Tell them why you are different: This is the key, this is why the video resume strategy is so genius, because when an employer cannot tell who is better what make this person better than the other person, you just helped the employer in 2-3mins giving him reason why he should hire you and what makes you different from everybody else. All other applicant, they never get the chance or opportunity because they cannot do that in written words, even if they do, it doesn’t still look very real. But you do that through a video specifically stating what makes you different from the others.
6. Share your personal Side: You could share a little bit of your hobbies or personal interest, ideally show it, don’t just tell. Maybe you like martial arts, show a 20-30seconds of you demonstration, indirectly you are telling the employer this person can focus, and this person has discipline. It makes you multidimensional; it makes you interesting, not just a piece of paper.
7. Give them a very clear call to action: Here’s what you don’t want to do at the end of the video; “I hope you enjoyed my video, I look forward to hear from you”. No, don’t do that.
You want to give them a clear instruction what you want them to do; here’s a link, book a time with me, you should get one of those scheduling software, get a booking link so they could book a time with you, you want to make it easy, don’t make it hard for them.
You see hundreds of resumes, but the employer gets your resume, from the video he/she can tell; you understand his company, you know what he going through and what he is looking for, you can tell him why you is different, he gets a glimpse of your personality, you make it easy and he can book a time with you. Do you see the difference? This is how you make your resume stand out. Good enough is not good enough, if you do the same old resume stuff and try job in the middle of the financial crisis, forget it you’ll be like every other person you can’t get work you can’t get income.
Now if you find this article useful feel free to share with someone it might help. Also leave a comment and I’ll be glad to jump in and answer all of your queries.